We are in the business of selling our expertise. We attract and keep clients based on their perception of our expertise.
Clients pay us a small amount or a large amount based on their perception of our expertise.
So it makes sense to do everything in your power to craft the perfect perception.
In this video, I share with you the 5 ways to create perception by surrounding yourself with the necessary credibility indicators to be seen as the leading authority in your market.
I call this Augmented Reality.
The author, Robert Ringer, called it The Leap Frog Theory. It's the necessary actions you must take go from being a nobody in your market to a recognized expert.
If you're not an expert yet, then watch this video:
BECOME AN EXPERT IN 90 DAYS OR LESS
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