Why Your Brewery Should Start a Sensory Program and What It Means For a Beer To Be 'True To Brand'

In this video, I chat about why your brewery should start a Sensory Program, why it's important and I introduce the concept of "True To Brand". When we brew beer, we take great care to measure gravity, alcohol, colour, IBUs and haze but how do we turn that into something measurable from a sensory perspective?

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