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2.1 Meet both customer needs and expectations in accordance with organisation standards, policies and procedures and within acceptable time frames
2.2 Develop an overall event concept, theme and format which reflects key objectives agreed upon with customer/s and/or key stakeholders
2.3 Verify practicality and viability of concept, theme and format through a sound process of consultation and analysis
2.4 Identify logistical requirements of overall concept, theme and format
2.5 Obtain relevant approval from customer/s and/or stakeholders prior to implementation
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